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What are user personas?

Determining your company’s user personas—those distinct buckets of personalities and skill levels throughout the organization—is a necessary exercise for those looking to increase user adoption of a particular enterprise tool or strategy. Knowing the personas within your company and their competencies will not only help you chose the right software solution to meet your needs, but it will help shape corporate strategy from implementation and beyond.

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Humans are a curious bunch. Throughout our storied history, we’ve often modeled our behavior off doctrines for decades, if not centuries, before questioning why or setting out to disprove them. These myths and superstitions have led to what today we would consider ridiculous behavior or foolish beliefs; like avoiding cracks in the sidewalk, not handling toads so as not to get warts, or imbibing in the hair of the dog (both literally to heal that dog bite or figuratively to heal that hangover). 

Just as placing some hair of the dog that bit you into your dog bite (and cracking that beer first thing in the morning) isn’t going to cure your wound (or your pounding headache), there are a number of myths that pervade your office that may actually be doing more harm than good. Many of these office myths might make sense at first glance, but result in some surprising consequences that hamper productivity and employee morale. 

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As a CIO, CTO, or Director of IT, balancing your company’s immediate needs with its long-term growth is paramount to success, but one of business’s greatest challenges. Complicated questions arise, such as whether you should invest aggressively in long-term initiatives or take a less expensive and more conservative approaches. 

A common piece of this puzzle is the “build versus buy” question that many companies face when addressing their long-term software needs. In other words, does an out-of-the-box solution address all of your company’s unique needs, or do you need a customized solution that is designed specifically for your organization?