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When hiring a new employee, you search carefully for the right candidate who checks all the boxes from a skills, personality, and experience perspective. It’s important to find someone with the right tools for the job, who would fit in with the current team, and who will continue to help promote company culture. When you find the right person, it’s obvious.

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What’s more personal than a name? We make painstaking efforts to find the perfect name for our children and pets. We obsess over celebrity baby names and chuckle over clever band names. Real estate developers invest millions of dollars to hire companies to create the perfect name for new condominiums and communities. In today’s fast-paced business world, some companies even live and die by their names. And there are some real doozies out there.