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It’s likely that you already interact with digital signage on a daily basis. From touch screen menu kiosks at fast food restaurants to arrival and departures displays at the airport, digital signs have slowly replaced analog signs in a wide variety of public and private spaces. While the change has been constant and subtle, the effects on connectivity and communication have major potential for companies looking to improve engagement and foster a better work environment.

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No two software acquisitions are ever the same. The industry matures, new technologies bloom, and an enterprise’s requirements and conditions continually evolve. A decade ago, the process of purchasing a new enterprise software solution was long and arduous. Implementation was complex and costs were often prohibitive. Training and onboarding employees was costly and time consuming. ROI was viewed as a long-term goal.

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Don’t underestimate digital transformation

Digital transformation is huge. Monumental. Pervading every corner of companies. Businesses are pouring trillions of dollars into it. But … what is it?

In many ways, it sounds like one more business buzzword we can add to the list along with phrases like “growth hacking,” “ideation,” and “corporate synergy.” That’s because digital transformation is big and amorphous, and means different things to different companies. But its significance should not be underestimated.