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A well-functioning team is one of the great keys to success in any business environment. The right group of people working together can inspire, improve morale, and increase output by harnessing the power of collaboration. And while a great team working in their prime can accomplish just about anything, the unfortunate opposite is also true: a team without the right balance of skills and personalities can bring a project a grinding halt.

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Today, culture is so enmeshed with a company brand that it’s hard to discuss one without the other. It is what you stand for as a company leader and an organization as a whole. Beyond benefits and vacation time, company culture is an environment of support, transparency, and enthusiasm. And it cascades from the top. It’s a huge part of your role to set the tone for how employees feel, how they treat each other, and how they perform.