What’s more personal than a name? We make painstaking efforts to find the perfect name for our children and pets. We obsess over celebrity baby names and chuckle over clever band names. Real estate developers invest millions of dollars to hire companies to create the perfect name for new condominiums and communities. In today’s fast-paced business world, some companies even live and die by their names. And there are some real doozies out there.
A well-functioning team is one of the great keys to success in any business environment. The right group of people working together can inspire, improve morale, and increase output by harnessing the power of collaboration. And while a great team working in their prime can accomplish just about anything, the unfortunate opposite is also true: a team without the right balance of skills and personalities can bring a project a grinding halt.
Today, culture is so enmeshed with a company brand that it’s hard to discuss one without the other. It is what you stand for as a company leader and an organization as a whole. Beyond benefits and vacation time, company culture is an environment of support, transparency, and enthusiasm. And it cascades from the top. It’s a huge part of your role to set the tone for how employees feel, how they treat each other, and how they perform.
Millennials have fully infiltrated the workforce and they’re changing it … for the better. Once seen as an entitled, overly coddled generation, employers have come to realize that in fact, this rising generation of workers and leaders is deeply committed, socially connected, and incredibly productive. Never before has a group of people been more inundated with technology throughout the entirety of their lives. As a result, they think differently and expect more.
Move over, Baby Boomers, the next generation of the workforce is here. And they’re demanding change.
As of 2017, Millennials—those born between 1981 and 1996—make up the largest generation in the workforce. They’re bringing with them new talents, capabilities, and work ethics. They’re also bringing a number of expectations about the type of companies they want to work for, the offices they want to spend their time, and the style of working they want to execute.
Humans are a curious bunch. Throughout our storied history, we’ve often modeled our behavior off doctrines for decades, if not centuries, before questioning why or setting out to disprove them. These myths and superstitions have led to what today we would consider ridiculous behavior or foolish beliefs; like avoiding cracks in the sidewalk, not handling toads so as not to get warts, or imbibing in the hair of the dog (both literally to heal that dog bite or figuratively to heal that hangover).