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Don’t underestimate digital transformation

Digital transformation is huge. Monumental. Pervading every corner of companies. Businesses are pouring trillions of dollars into it. But … what is it?

In many ways, it sounds like one more business buzzword we can add to the list along with phrases like “growth hacking,” “ideation,” and “corporate synergy.” That’s because digital transformation is big and amorphous, and means different things to different companies. But its significance should not be underestimated.

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Your front desk staff wears many hats for your company. It could be argued that this position is one of the most varied, perceptive, and all-encompassing in the organization. Depending on the size of your company, this person serves the role of scheduler, office manager, travel agent, conflict negotiator, and meeting manager. From stocking office supplies and making copies to greeting visitors as the face of the company, they keep the flow of the office running smoothly.

How often do you find yourself in front of another guest log book in a fancy office building lobby, hurriedly scribbling your name at the end of the a long list of names and times before you? Then you hand over your ID, have your photo taken, and wait as your visitor pass is printed out. 

But wait, your host must have forgotten to add you to the day’s front desk visitor list because they can’t find you on the approved list. So you stand and wait while front desk security calls up to your host company. Your meeting host is away from his desk, so you just have to sit tight until they can be tracked down. As the minutes tick by, you worry about the time cutting in to your meeting. If the meeting goes over, you’ll have to push back all of your afternoon appointments.