Digital Transformation in your workplace
What does your workplace technology stack look like?
Don’t underestimate digital transformation. Especially not in your workplace.
Digital transformation is huge. Monumental. Pervading every corner of companies. Businesses are pouring trillions of dollars into it. But … what is it?
At its simplest definition, digital transformation is the use of technology to transform business operations into more efficient processes. But it is much more than the integration of new technology. Digital transformation is a cultural shift within companies that results in the embrace of not only digital systems, but also experimentation, learning, and, yes, sometimes even failure. The result is a fundamental change in how business is done, improved customer relationships and customer value, and better business outcomes.
The nebulous walls of digital transformation make many company executives nervous. Because the concept does not fit into a neatly packaged box, there are common myths that make many CEOs, CTOs, and CIOs prefer to keep digital transformation at arm’s length. But watching an emerging business technology trend play out from the sidelines has never benefitted a company.
"AskCody was a much easier transition because it looks the same as the native Outlook experience, but it's easier for the end-user as you can do all the requirements of your meetings in this one spot."
Digital transformation does not have to be a complete overhaul of every existing system right away. Companies approach the concept of a digital transformation at many different paces and phases. Organizations can dip their toes into digital transformation, like creating a new customer-centric Twitter account to increase and improve customer touchpoints. Or it can be a major project, like implementing an entirely new CRM system. Ultimately, though, the digital transformation will actually eliminate work by automating manual tasks, making life easier for everyone. Employees will be freed to focus on more important strategic work while the technology handles everything from meeting and visitor management to customer relations.
Today, IT is the driving factor behind business innovation. With the right planning, undertaking a digital transformation strategy should never break the budget and it should pay off in dividends. Implemented correctly, ROI will happen quickly. Consider meeting management. Did you know employees spend an average of 30 minutes a day searching for and booking conference rooms? Spread out throughout the entire company, that is a tremendous amount of resources and labor that could be better spent on actual business tasks. That means a simple investment into a single digital meeting management solution would save a company of 1,000 people 60,000 hours a year by helping users find and book meeting rooms in as little as two taps of the screen and a few seconds. Users can filter by room size, available equipment, floor location, and other specifications. They can even order catering and A/V equipment and other special accommodations right from the platform. As we all know, time is money, and digital transformation will save time by the truckload.
Any time a new technology system is integrated, some training is required to ensure user adoption throughout the company. The time taken to train employees is returned many times over once new systems and strategies are up and running. Some of today’s most powerful systems are user-friendly enough to be mastered within a few days or even a few minutes of training. Ultimately, digital transformation is about getting cultural buy-in from the entire company to ensure pervasive use of any new technology system and enthusiasm for the new strategy.
Digital transformation done right fits everyone. It is up to you to find the right strategy that suits the unique needs of your company, employees, and customers. There is tremendous danger in sticking with the status quo. Consider how quickly businesses like Amazon disrupted the retail world. Those that did not quickly embrace an online marketplace lost customers faster than a toupee in a hurricane.